Bliffert Lumber & Hardware
Starts 2020 in the Pink

Driving to Fight Breast Cancer

Bliffert Lumber & Hardware has added an unusual new delivery truck to their fleet. Instead of the traditional Bliffert white and blue, this delivery truck is sporting a pink paint job to support Susan G. Komen Wisconsin, a local nonprofit dedicated to bringing an end to breast cancer. More than just a positive message, the truck also symbolizes a fun philanthropic effort by the company: Bliffert Lumber & Hardware will donate 20 cents for every mile driven by the pink truck in 2020.

“Breast cancer affects us all, and the pink truck is a reminder that we need to fight breast cancer every day,” said Eli Bliffert, Vice President of Bliffert Lumber & Hardware. “We’re excited to contribute to the efforts of Komen Wisconsin while helping spread awareness for the great work that they’re doing in the community.”

Komen Wisconsin fights breast cancer on all fronts, focusing efforts on four mission-based pillars: research, care, community and action. Every donation to Komen Wisconsin funds life-changing research, empowers people with fact-based information, provides screening and treatment support to local neighbors in need, and helps advocate for compassionate public policy and patient rights. This 360-degree approach is needed to achieve the ultimate goal of a world without breast cancer.

“We are so excited about Bliffert’s wonderful support of Komen Wisconsin,” said Nikki Panico, Executive Director, Komen Wisconsin. “Every dollar raised helps those in need by directly funding cutting-edge research as well as providing financial support for breast health services and support services for those with breast cancer through the Komen Wisconsin Breast Cancer Assistance Fund.”

Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Born out of a promise between two sisters, Susan G. Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures.

Komen Wisconsin is helping fuel research, advocate for patients and support people facing breast cancer locally through a variety of direct patient-centered services and by collaborating with area providers to remove barriers and connect people to needed care across Wisconsin. For more information, call 414-389-4888 or visit